With both Google and Yahoo's support of RDFa, the increasing use of topic hubs for SEO and the growing use of tools like Zemanta and Open Calais, publishers are realizing immediate value from semantic technologies today.

This session will introduce content delivery stake holders and developers alike to the principles behind semantic technologies and identify the ways these technologies can increase both short and long term value for publishers.

The session will introduce the fundamental concepts behind semantic representation, how various tools use these concepts and demonstrate how semantic content can be leveraged in a variety of ways. The session assumes no prior knowledge of semantic systems or specific technical knowledge. The progression should be comfortable to anyone familiar with content markup and template use.